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Global distributor of server racks

Type:Online Store

UI/UX Designer: 1

Backend Engineer: 2

SEO Engineer: 1

QA Engineer: 1

Project Manager: 1



Our client a distributor of server cabinets, racks and telecom equipment addressed to us with a request to create a new online catalog, bring his website into Google Top-5 and migrate from custom CMS to WordPress.

Our challenges

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Challenge #1. Expand business to new markets

Solution: CMS migration

Our client used a CMS that was not optimized for his target markets. Having analyzed his business goals we offered WordPress/WooCommerce as the optimal solution from UX and SEO perspective. The client also wanted to keep his current design, so we migrated it to the new CMS.
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Challenge #2. Migrate to a new domain without loosing SEO. Get into Google Top-5

Solution: SEO

Another challenge was to migrate to a new domain keeping its SEO. We implemented it step by step thoroughly using redirects. Apart from it, we collected semantic core, redesigned content strategy, created unique meta tags, analyzed competitors' backlinks, usability and other features. We also corrected some of his existing sections as their content initially was not unique and might have affected search rankings. Additionally, we created a marketing content tactic to improve the website visibility in search results and started a corporate blog for our client.
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Challenge #3. Raise sales

Solution: SEO, restructuring and redesign of the online catalog

It goes without saying that sales growth is a main goal of any business. However it implies lots of systematic work to have successful results. We implemented a complex approach based on consistently ongoing analysis and SEO, restructuring, copywriting and redesign of some sections on the client's website.

Technologies We Used

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Gitlab CI


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