EU automobile manufacturer
Industry:Automotive
Type:Custom Software
Platform:Web
Business Analyst: 1
UI/UX Designer: 1
Frontend Engineer: 1
Backend Engineer: 2
QA Engineer: 1
Project Manager: 1
Introduction
The task was to create a web platform for branded used cars to implement a single digital ecosystem to meet the needs of both buyers and sellers. The key factor for developing the software was the desire to transform the stages of the car life cycle, change the ways of serving customers. The presence of such a service clearly strengthened the company's position in the market, increased satisfaction and loyalty, and created a unique and privileged environment for interaction.
Our challenges
Challenge #1. Global market segmentation and imperfect data
Solution: Unified Platform & Market Analytics
We have created a single centralized platform and standardized processes with the ability to obtain relevant analytics in real time. The list of official retailers is constantly synchronized and updated, pricing considers local market dynamics based on AI tools for increased accuracy. The individual user journey was realized through an easy, seamless, quick, useful interface approach. Continuous analysis of the user experience led to several stages of updates to improve the metrics.
Challenge #2. Priority for selling new cars, not used ones
Solution: Optimizing Market Reach for Pre-Owned Vehicles
Global marketing strategies are mostly aimed at attracting attention to new cars, which makes the used car market unattractive in the eyes of consumers and limits its potential. Thanks to the introduction of new software, the company gained access to the C2C segment and opened up new opportunities for interaction with customers (advertising digital channels, remarketing), which entailed a change in the user roadmap and market trends - for example, cross-border sales.
Challenge #3. Inconsistent approaches between different departments and irrational use of resources
Solution: Streamlined Collaboration & Process Automation
The lack of unified strategic goals within a company leads to disparate actions and decisions among sales, marketing, research and development departments. Professionals are often exhausted due to inconsistency and time constraints, resulting in decreased concentration and efficiency. Our proposed platform acts as a centralized hub for all teams, helping to implement and complete new initiatives. Automation of work processes helps companies save valuable time and reduce the number of manual operations. This approach allows it to increase customer satisfaction with the company’s services and the CSI in general.Technologies We Used
Python
Angular
Jenkins
AWS
